In line with our philosophy of creating meaningful products that defy the passionless, disposable masses, Blok is rooted in sustainable authenticity. With our founder Neil as one of the founding partners, we were the driving force behind launching a truly elevated, Swiss-Made childrens watch company that helps highlight the most valuable commodity… time.
Our goal: to educate, engage, and inspire. Pulling advice from child development specialists, Swiss watch manufacturers, and vintage horology collectors, we designed a stylish analog watch with a beating Swiss heart. A project with this many touchpoints involves tirelessly aggregating the correct skill set from our highly-curated network. This journey included leading the company through private funding, directing development of a damn good website, and managing global photography campaigns (all during COVID lockdown).
Enthusiastic. Unapologetic. Discommon.
“We see ourselves as more of a movement than a business. Not everyone can wrap their heads around that, let along execute on the complicated task of turning ideals in to a tangible product. Discommon did just that.”
CEO of Blok